Insights
Field notes on AI answer engine optimization.
Practical, operator-to-operator writing on measuring, attributing, and acting on AI search. No fluff, no invented stats, no vendor bingo.
Sales Enablement · 9 min
Sales enablement for AI-influenced deals
Buyers arrive at first calls briefed by an AI engine. Reps who assume a cold prospect lose credibility in the first two questions.
Jul 8, 2026
Strategy · 9 min
AEO vs SEO budget allocation for 2026
AEO does not replace SEO, it layers on top. Here is the portfolio split that actually funds pipeline growth in 2026.
Jul 7, 2026
Content Strategy · 9 min
Structuring content for AI answer engine extraction
AI engines extract, they do not summarize. The winning unit is a 60-word chunk that answers a specific question in the first sentence.
Jul 6, 2026
Buyer Behavior · 8 min
What buyers actually ask AI engines before they book a demo
B2B buyers use AI engines to build the map. They use your website to confirm it. Here is what they actually ask.
Jul 5, 2026
Measurement · 9 min
The 100-prompt battery: designing a repeatable AEO measurement system
Everything downstream in AEO depends on the prompt battery. Get the battery wrong and everything else is precisely wrong.
Jul 4, 2026
Attribution · 8 min
AI-attributed pipeline: closing the loop from Perplexity mention to closed-won
AI-attributed pipeline is not a claim about causation. It is a defensible join between mention windows and CRM first-touch, in dollars.
Jul 3, 2026
Measurement · 9 min
How to measure share of voice in ChatGPT, Perplexity and Google AI Overviews
Share of voice in AI search is prompts-mentioned divided by prompts-run, weighted by prominence. Here is the working setup.
Jul 2, 2026
AEO Strategy · 8 min
AI answer engine optimization: the RevOps playbook for 2026
AEO is a RevOps problem, not a marketing side project. Three loops, one operating model, and a 90-day rollout for 2026.
Jul 1, 2026