Attribufi

Customer story · B2B SaaS · Developer tools

From invisible in ChatGPT to a top-3 answer in a technical category — and pipeline to prove it.

Series B DevTools Company · 80 employees · $14M ARR · 12 weeks

Grade your brand free →Talk to sales

At a glance

Results in one quarter.

3.4x

increase in AI-cited mentions in 12 weeks

+38%

share of voice vs top 3 competitors

$412K

AI-attributed pipeline in the first quarter

18%

of new demo requests now cite an AI engine as first touch

Challenge

What wasn't working.

The team was investing heavily in SEO and content, but their category was being answered directly inside ChatGPT and Claude with competitors named and their brand missing. Sales calls kept surfacing the same question: 'Why don't you show up when I ask AI for the top tools in this space?'

Approach

How Attribufi was rolled in.

  1. 01Baselined visibility across ChatGPT, Claude, and Google AI on 42 buyer-intent prompts using Attribufi's weekly Grader.
  2. 02Clustered prompts by buyer stage and identified the 12 prompts driving 80% of category answer volume.
  3. 03Rewrote 6 comparison and category pages to answer those prompts directly, with structured summaries and citations.
  4. 04Wired HubSpot + GA4 into Attribufi to tag AI-referral sessions and attribute them to opportunities.

Quote

In their words.

“We could see our category being answered without us. Attribufi turned that into a weekly workflow instead of a panic — measure, fix the pages, watch the mentions climb, then tie it back to deals.”

VP of Marketing · Series B DevTools Company

Stack

What they run alongside Attribufi.

HubSpotGA4Google Search ConsoleAttribufi

How Attribufi helped

Mapped to the three pillars.

Measure

Weekly Grader runs across ChatGPT, Claude, and Google AI on the prompts buyers actually type.

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Attribute

AI-referrer sessions tied to CRM contacts and opportunities, rolled up by prompt cluster.

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Act

A weekly action queue that turns falling mentions into concrete page and outreach fixes.

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Try it

See what your brand looks like today.

Run the free Grader →See pricing

This story is a composite based on typical Attribufi customer outcomes. Named case studies with client logos and quotes are coming soon.